Internet marketing is driven by the goal of businesses and other organizations to become visible to thousands of people or consumers who go online each day. Basically, promoting one’s business via the Internet can be done by having a website rank high on search engine result pages (SERPs). To get this desired outcome, a skilled Perth SEO company like West Point Media will be able to give pointers and help you in the art of search engine optimisation.
SEO and Keywords
One of the foundations of SEO is the smart use of keywords. When keywords are not properly chosen, a business can easily get lost in the vast amount of available content in cyberspace. The right keywords can set you apart from the crowd and attract the right people. Ryan Kettler discusses their importance in his recent article for Yahoo!:
“[…] keywords describe your unique products and services, alert potential customers of your competitive advantages and product benefits and tell the search engines/searchers where you are located. If you don’t know what keywords you’re focusing each and every piece of new content on, you should start keeping track of it right now.”
A good rule of thumb that people should follow in choosing keywords is to limit their number from three to five. One keyword is not optimal because it will most likely be shared or already used by many websites. On the other hand, choosing more than five would be impractical as it demands more time and resources to try and rank well for several keywords.
Focusing on three products or services with the ideal number of target keywords will help in ensuring that the people visiting a webpage managed to find it because they are interested in what is being offered and not just because it is tangentially related to what they want.
Keyword choice is where many companies need assistance from a knowledgeable Perth search engine optimisation company as it is easy to make mistakes in the selection. There are several common pitfalls that can be avoided with professional help: the use of general or irrelevant keywords which do not help at all in raising a website’s rank, the presence of too many excessively long keywords, and overlooking the reuse of keyword combinations. Working with a dedicated SEO company in Perth will help make sure that these do not happen, and a thorough website audit will be able to correct them if they are currently present on your webpage.
(Source: 3 Mistakes to Avoid When Choosing Focus Keywords for Your Content, Yahoo!, February, 14, 2014)