A firm’s web presence is an important part of its marketing plan and a large component of this plan is the company website. In the past, all you needed to have a successful webpage is some fancy design and an interactive interface. These days, in a world of smartphones and tablets, it needs to have something more.
An established Perth marketing consultant like West Point Media will be able to help add that extra something – a responsive web design. Such type of web design relies on a set of elements that allow a website to be viewed on different devices with ease, wherein the display and layout are being adjusted depending on what gadget is used to access the site. Cheryl Conner discussed the two advantages of having a responsive website in an article for Forbes:
“First, it makes sure the user goes to a page optimized for their viewing needs regardless of their device. Secondly, having only one URL for each piece of content draws all search engine ranking value to one URL, making it stronger. If you haven’t already, now is a great time to unite your mobile site and main site’s content through a responsive web design, for both mobile marketing purposes and to strengthen your site’s SEO.”
As a matter of fact, one of the main reasons for implementing a responsive web design is the increasing prominence of mobile devices. Nielsen did a survey of cellphone users last year and a dominant 61 percent of them have smartphones. Tablets are also an increasingly familiar sight in people’s hands. Having a website that smoothly adapts to the browsers of such portable devices cuts in half the work needed to maintain two webpages and delivers a positive experience to any prospective customer.
The other reason for responsive web design is its usefulness in terms of SEO and advertising. Marketing consultants in Perth would tell you that Google approves of the design philosophy so much that the search engine giant considers it as an industry best practice.
Another advantage for companies is that responsive web design can also help sites adapt to future devices. This is because the template is based on screen size alone and will ensure that your webpage keeps its attractive layout no matter what version of iPad or Samsung Galaxy your potential customers are using. Based on the information above, it is clear that the advantages of responsive web design can definitely help companies achieve their goal of improving their online presence.
(Source: The 5 Top SEO And Online Marketing Trends For 2014, Forbes, December 21, 2013)